Do you know what subliminal messaging is all about? It is nothing but a way of using certain words, phrases, music pieces, and various other kinds of visual and audio pieces to influence your mind. However, there is a catch to it. When it comes to subliminal messaging, it is not something that is presented to you in a bold and highlighted manner. Subliminal messaging lasts for less than a couple of seconds. The main objective of subliminal messaging is to influence your subconscious mind. Your conscious mind forgets it altogether, or might not even notice it, however, it gets registered in your subconscious mind, which then triggers certain kinds of behavioral and attitude changes in you. For instance, if you’re watching television, and the very next moment, you feel the urge of having pizza. You might as well end up ordering one! What do you think has triggered such a sudden desire in you to have a pizza? Your conscious mind did not notice it, however, while you were watching the television, there was a small campaign, which was running at the bottom of the screen where you were asked to try a pizza. Does it really work? Or how successful this kind of marketing campaign is? Well, according to certain experts, subliminal messaging has proven to be quite useful when it comes to enticing certain changes in human nature and behavior.
What are the different benefits of subliminal messaging?
It needs to be mentioned in this context that there are controversies among the experts related to its effectiveness. Some are of the opinion that this is not a mechanism that can be substantiated with a proper success rate. However, there is another section, that thinks that subliminal marketing is a very useful process. Does it have any benefits at all? It certainly does. That is why companies from all over the world are using this particular concept. In the following section, you’ll be offered a brief insight into some of the different benefits that subliminal marketing has in store for you.
- It keeps on hitting your brain with different kinds of messages. It can be related to any product brand or can even be related to your health. For example, an experiment was carried out, where subliminal messaging was used through audio clips that encouraged people to quit smoking. After a month of continuous campaign, it was found that out of the sample on which the experiment was conducted, nearly 75{9fa61876dfa0385c96cbfd65a5f7b7b9b5c758fbe254158fb317dd8927db34ac} of them had indeed given up smoking.
- From the business perspective, using subliminal messaging or marketing technique is quite a beneficial one. The fact that these kinds of marketing mechanisms do not ask for a huge investment, and at the same time, can help the businesses achieve their goal makes it very effective.
- As an end-user, even if you are not interested in any particular product or a brand when your subconscious mind is hit with subliminal messages, it would invariably trigger changes in your thinking pattern, and you might end up using the product or brand which you were not interested in.
These are some of the benefits that subliminal messaging comes with. It needs to be mentioned in this regard that apart from using it for marketing purposes, this kind of messaging system is also used in different other sectors as well. For example, a special kind of training on subliminal messaging is given in different military academies, where the participants are trained to grasp small and subtle messages, which carry important meaning. Despite different kinds of controversies and debates related to subliminal messaging and its effectiveness, it has to be said that over the years, it has proven to be quite effective in different spheres of business.
