You need to know how to get new clients, whether you’re starting a home care agency or looking to expand your business.
We’ve collected helpful strategies and tips to help you get private home care clients.
Provide Excellent Care
If you are wondering how to find private home care clients, remember that word-of-mouth can make or break your company. All your marketing efforts are helpful if you provide exceptional care for your clients. It should be a goal that you set for your agency and the one you spend most of your time on.
Clients and their families should be treated with respect from the first contact with your agency to the last interaction with your employees.
You must provide exceptional care for your client and the same quality care to your employee’s caregivers in order to achieve the quality care you expect.
It is essential to find and hire the best staff possible and onboard them to meet clients’ needs with professionalism and respect.
Referrals will come in if your clients and their families are happy with your services. There will also be no negative reviews that could damage your reputation.
We offer some not-so-obvious suggestions on how you can improve the quality of your care.
Client Satisfaction
Regular surveys with clients, family members and employees will help you determine how to attract private home care clients. These surveys will provide valuable information about the performance of your agency in various areas.
You will gain valuable insight from them about improving your care and building a reputation as an agency that values quality.
Your survey results will be reliable and usable if you keep the interview anonymous and make sure the questions are clear and concise.
Include open-ended questions such as “What can we improve our services?” or “What do you love most about our agency?” This can provide you with a lot of helpful information.
Do you want to start a home-based healthcare business in Kentucky?
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Home health aids provide primary care for patients. They bathe and dress them in their own homes. They also assist patients with housekeeping tasks and medical care.
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Embrace Technology
Software for staff management can improve the quality of your agency’s care and your reputation.
Your caregivers and nurses are the front line team that does vital work in your community. They should have the right tools to manage their professional tasks effectively. Both staff and carers must trust your agency. By enabling smooth workflows, technology can help you achieve that.
Timeero staff management software will take much of the burden off caregivers and give them more energy and time to build client relationships. Timeero will allow a caregiver to know all the tasks that must be completed for each home visit. It also provides them with information about their clients’ homes in an EVV-compliant way.
They can also remember minor but essential tasks like mileage tracking or time. They can then focus on their core competency, providing care for clients.
Increase Recognition and Onboarding
Let’s get deeper into the crucial question of how to obtain private home care clients and how to improve the quality of care. The quality of your client-staff relationships is an essential aspect of quality care. Building a lasting relationship with your clients is challenging if your caregivers leave after only a few months of service.
You can prevent them from churning by improving your onboarding process and recognition processes. This will empower your employees and increase their engagement.
It is a good idea to create a recognition program to recognize and reward carers who meet your KPIs. This can encourage others to do the same.
Refer to the Pros
We’ve already discussed how to attract private home care clients. This involves improving your quality and making sure word of mouth is working in your favour.
Referrals are one of the best and most cost-effective ways to grow and expand your private client base for home care. You can improve the quality of your services and get referrals from clients and their circle of friends. But you have to go beyond that.
Referring professionals is a sure way to find private home care clients. It would be best if you built strong relationships with the local doctor’s offices and professional healthcare providers to achieve this. Professionals need to feel confident in their ability to take care of their patients and provide referrals.
Only try to knock on some doors. Instead, choose a few reputable offices in your local area and make a connection. You should also give them brochures that they can pass on to your clients.
You can also gain new clients by leaving flyers in hospitals and hospice care centers for nurses to pass on to patients who could benefit from your services.
Partner up
Referrals are still the best way to find private home care clients.
Partnering with other companies and making reciprocal referrals can help you get more private home health care clients. Referring to your partner is a way to help someone you meet who might benefit from your partner’s services. They will do the same.
Be aware, however, that you are putting your reputation at risk. So approach this with the utmost care.
Your reputation can be damaged if you refer a company that doesn’t live up to the person’s reputation. Your reputation will improve if you help someone solve their problem.
Get Active in the Local Community
A different approach to how to get private home-care clients is to improve the visibility and reputation of your agency in the local community. This can be done by showing that you care about the community and getting involved in its daily life.
You and your employees could volunteer to help in various activities, such as volunteering at soup kitchens or homeless shelters or organizing clothing or blood drives. These actions will help you build trust and get your name out there. People will see that you care about their well-being, and give back to the community.
For ideas on volunteering, contact schools, churches, NGOs, and food banks to get a sense of the essential needs in your community.
Sponsoring local events such as foot races is another way to be visible in your target market. Branding improves visibility. You can have banners or wear T-shirts that feature your logo and agency name. If you have the budget, you can also hand out branded T-shirts at these events.
